19 May How to know if you’re employer brand is working
How do you know if your efforts to boost your employer brand are working?
Here are a few good indicators:
- Employees are referring peers to your company
- The quality of job candidates is high, as is your rate of offer acceptance
- Sites like Glassdoor show positive candidate experience ratings
As another indicator, Glassdoor says that the average applicant-to-interview ratio is 12%, so if yours is higher than that, you’re probably attracting a high caliber of candidates.
To optimize your employer brand takes effort. Many companies take the time to create a career-focused website within their larger, customer-facing site.
A Jobvite recruiting benchmark report two years ago proved that a career website was twice as effective as a job board to recruit quality candidates and new hires.
As a Managing Partner in the world of recruiting, I know for a fact that job seekers pay attention to how you woo them online. They look to your website and social media presence to give them a sense of what kind of company you are.
Ultimately, they’re looking for a company whose values and cultural preferences resemble their own.
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