11 Feb How to be a brand, not an employee
Is 2020 going to be the year you get truly clear on your career?
As a Managing Partner, in these first months of the year, I often notice an uptick in contact from individuals ready to make a career move. Kanika Tolver, CEO and author of Career Rehab, has this spot-on advice for people actively seeking to rehab, reinvent or resurrect a career:
Be a brand, not an employee.
But what exactly does this mean?
It means taking a proactive stance on identifying your strengths and capabilities, your subject-matter expertise and your narrative around all of it. That narrative will help you write your CV, craft cover letters, interview with clarity and have on-the-spot conversations while networking for jobs.
Tolver says — and I agree — that you should market yourself like advertising, with wittily crafted social-media posts and, of course, a decent headshot. If your LinkedIn picture is a snapshot in a conference room or, worse, a blank avatar, you’re not selling yourself.
Prestige Scientific, Inc.