30 Apr Advice on how to find work you love
Companies that balance selling a product with doing good in the world are on the rise. And that’s not surprising, since millennial shoppers are known for voting with their dollar. Altruism sells.
A lot of companies make an effort to give back through lump-sum annual donations to charities, employee volunteer days and sponsorship of worthy causes. In 2017, Gilead Sciences, a biotech firm in California, gave the most of any US company: $388 million to healthcare causes such as cash grants to nonprofit foundations.
But there’s another status of company that really taps into consumers’ desire to give. Companies such as Life Is Good were created with philanthropy in mind. It’s not just a tax write-off or a PR stunt.
In the case of Life Is Good, 10% of the company’s net profits are donated to organizations fighting Adverse Childhood Experiences — which effect 34 million children in the US alone, according to the company’s website.
At Prestige Scientific, I speak with candidates all the time whose job search includes the “give back” factor.
If you’re interviewing for a job and wondering what the company in question does to give back, don’t be afraid to ask this question.
By Michael Barros, Managing Partner, Prestige Scientific, Inc.